Register in minutes
Sign up through the Sony Music Creators Portal, add your YouTube channel, and tell us about your audience. Once approved, you can start exploring advertising opportunities built for creators.
This is where YouTube creators connect with Sony Music and Sony brands. Register to promote Sony products, explore partnership opportunities, and share content that reaches audiences worldwide.
Whether you want to feature Sony gear in your videos, collaborate on artist campaigns, or take the next step toward joining the Sony Music community — this portal is built for you.
Register today and become part of the 2026 Creators Campaign.
Sign up through the Sony Music Creators Portal, add your YouTube channel, and tell us about your audience. Once approved, you can start exploring advertising opportunities built for creators.
Feature official campaigns, products, and artist moments in your videos. We match creators with Sony Music and Sony brand partnerships that fit your content and community.
Join a global program designed for YouTube creators who want to advertise Sony products, collaborate on releases, and take the next step toward the Sony Music community.
Collaborations
See what creator advertising can look like in practice — a real campaign example with Sony PlayStation × Rauw Alejandro.
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Payments
Use your personal account to monitor additional earnings from the YouTube campaign and withdraw payments with any comfortable method you want.
Manage payments