Sony Music

Britney Spears
Tate McRae
Tyla
Luke Combs
JENNIE
Tyler Childers
Lukas Nelson
SZA
Damiano David
DOE
Marcin
Giveon
Megan Moroney
Addison Rae
Seph Schlueter
Bruce Springsteen
Kevin Olusola
Lola Brooke
Sly & the Family Stone
Future
Jessie Murph
Esther Abrami
Brandon Lake
Jonah Kagen

BRITNEY SPEARS

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Welcome to the Creators Portal — Your Gateway to the Sony Campaign.

This is where YouTube creators connect with Sony Music and Sony brands. Register to promote Sony products, explore partnership opportunities, and share content that reaches audiences worldwide.

Whether you want to feature Sony gear in your videos, collaborate on artist campaigns, or take the next step toward joining the Sony Music community — this portal is built for you.

Register today and become part of the 2026 Creators Campaign.

Get to Know Our Team

Why Join the 2026 Creators Campaign?

Creator presenting ideas in a team meeting

Register in minutes

Sign up through the Sony Music Creators Portal, add your YouTube channel, and tell us about your audience. Once approved, you can start exploring advertising opportunities built for creators.

Creator in a professional collaboration meeting

Promote Sony Music & Sony brands

Feature official campaigns, products, and artist moments in your videos. We match creators with Sony Music and Sony brand partnerships that fit your content and community.

Creator connecting with audience

Grow with the campaign

Join a global program designed for YouTube creators who want to advertise Sony products, collaborate on releases, and take the next step toward the Sony Music community.

Teams

Powerful collaborations that influence culture.

Start Partnership
Team collaborating in a creative meeting
  • Alamo Records
  • Arista Records
  • AWAL
  • Columbia Records
  • Epic Records
  • Sony Music Podcasts
  • Legacy Recordings
  • Provident Entertainment
  • RCA Records
  • RCA Inspiration
  • Santa Anna Records
  • Sony Classical
  • Sony Music Latin
  • Sony Music Nashville
  • Sony Music Vision
  • Ultra Records

Collaborations

See our collaborations in action

See what creator advertising can look like in practice — a real campaign example with Sony PlayStation × Rauw Alejandro.

Learn more
Our Artists

Payments

Easy payments for your creator earnings.

Use your personal account to monitor additional earnings from the YouTube campaign and withdraw payments with any comfortable method you want.

Manage payments

Products

Choose your Sony product.

Select & Promote
Sony products and creator gear